Do you want to rank your business on Google and other local search engines? Of course, you do. As a small business owner, you want more people to visit your website, and local SEO is how you make that happen. With 46% of Google searches being local, getting your site ranked can be the difference from getting a few leads, to getting A LOT of leads. So what’s the catch?

We understand the challenges companies are having these days with hiring the right people. Part of the issue is the labor market is consistently changing and many companies are not adapting to new norms. In the marketing world, there are now many new positions. These positions do not need to be filled by a W2 employee. Here’s why:

A new genre of business is becoming more and more visible for us the small business owners and e-commerce stores to contribute to the clean-up effort. WaterShed is a company that is developing Carbon Offset and overall Environmental Impact programs for large companies. For the rest of us, there are much more cost-effective ways to implement a program like Shopify without the high price tags. 

Marketing is evolving. The days of one-size-fits-all marketing are gone, and in their place, we have growth marketing. So what is it? Growth marketing is the process of identifying and targeting new markets to increase sales and market share. It’s a data-driven approach that uses analytics to determine where a company can grow. And it’s become an essential role for companies looking to scale quickly.

At a startup, "marketing operations" may not be in anyone's job title, but that doesn't mean marketing can't run efficiently. In fact, it's more important than ever for marketing to be lean and agile. So how do you know if your marketing ops are up to snuff — and if they're not, what do you do? We asked three experts for their tips.

There’s no question that marketing teams are under pressure to deliver quantifiable results. In order to meet the demands of their C-suite and shareholders, they need to track and measure a variety of data points. But according to the latest 2021 CMO Survey, there are only two metrics that marketing teams always check: website visitors and leads generated. Let’s take a closer look at why these two metrics are so important for marketing teams.

A high return on ad spend (ROAS) is one of the key metrics that businesses look at when determining the success of a digital ad campaign. And while it's important to achieve a high ROAS, it's not the only factor you should consider. Context matters – where your ads are placed, who sees them, and how they're delivered all play a role in whether or not your campaign is successful. In this blog post, we'll discuss five factors you need to take into account for a successful digital ad campaign.

NFTs, or non-fungible tokens, are having a moment. You might have seen them mentioned in passing in some of your favorite crypto podcasts or blogs. But what are they, and why should marketers care? In short, NFTs are digital assets that can be used to represent unique items. They're similar to cryptocurrencies like Bitcoin and Ethereum, but with one key difference: each NFT is specific and unique. That means they can be used to create digital collectibles, certificates of authenticity, and more. In this blog post, we'll explore three ways marketers can use NFTs in their marketing campaigns.

There’s a lot of talk these days by businesses about hiring a marketing freelancer, an agency, or going the full-time route. So, which one is right for you and your business? We dug into the pros and cons of each type of marketing talent. Yep, even freelancers — our specialty.

There is a big debate in the marketing world: should you be a specialist or generalist? And, more importantly, which one is better? As it turns out, specialists are the clear winners in this debate. In this article, we'll explain why.

No matter how great your product is, you won't be able to sell it if you can't find the right people to sell it to. In this definitive guide, we'll teach you how to identify and target your ideal customers so that you can focus your marketing efforts on growth.

Do you know someone who has quit their job in marketing this year? According to our survey of over a dozen marketers, it's more common than you might think! In fact, over 60% of marketers have either quit or are planning to quit their jobs in the next 12 months. So what's driving this mass exodus? And more importantly, how can your business benefit from it?

Virtual Reality and Augmented Reality are changing the internet. People are no longer confined to the real world. They can explore different virtual worlds and experience new things. The metaverse is the future of the internet, and it is already here. Are you ready?

Qui unde velit voluptatem architecto qui sequi et delectus. Dolore at quia et tempora maiores qui vel ipsam voluptas. Cupiditate qui vel. Placeat dolor ex voluptas architecto sit.