How to Run Marketing Operations at a Startup: Tips from Experienced Marketers

Samad Saifudin
January 6, 2022

How to Run Marketing Operations at a Startup: Tips from Experienced Marketers

At a startup, "marketing operations" may not be in anyone's job title, but that doesn't mean marketing can't run efficiently. In fact, it's more important than ever for marketing to be lean and agile. So how do you know if your marketing ops are up to snuff — and if they're not, what do you do? We asked three experts for their tips.

"Start by assessing your needs and then creating a plan of action," said Stephanie Saretsky, VP of Marketing at BlueOSS. "Make sure that everyone on your team is aware of the goals and objectives of marketing operations and how their work ties into those goals. Define key metrics to track and establish processes for tracking them."

"Marketing operations is all about making sure the engine is running smoothly," said Sarah Hodges, CMO at Airtable. "That means having a good handle on your data, your tech stack, and your processes. If you can streamline those things, you'll free up a lot of time and energy for your team to focus on creativity and strategy."

"One of the most important things for marketing ops is communication," said Lindsay Muroff, Director of Marketing at Dribbble. "Make sure everyone is aligned on what you're trying to achieve and how you're going to get there. The more organized and transparent your operations are, the better your team will be able to work together."

Those are just a few of the tips that our experts had for improving your marketing operations.   If you want to learn more, check out our blog post on the subject. And if you have any tips of your own, we'd love to hear them! Leave a comment below or tweet us @funnelmarketr

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