Marketing Freelancer, Agency or Full-Time Hire: Which Is for You?

Samad Saifudin
January 6, 2022

There’s a lot of talk these days by businesses about hiring a marketing freelancer, an agency, or going the full-time route. So, which one is right for you and your business? We dug into the pros and cons of each type of marketing talent. Yep, even freelancers — our specialty.

The Pros of Working with a Freelancer:

-Flexibility. A freelancer can work on your project around their other commitments.

-Cost-effective. Because freelancers are often sole proprietors, they usually charge less than an agency would for equivalent services.

-Expertise. A freelancer can be a specialist in a certain area, such as SEO or social media.

The Cons of Working with a Freelancer:

-Lack of continuity. If your freelancer leaves the project or is unavailable for any reason, you may have to start from scratch.

-Communication challenges. Since freelancers are often working with multiple clients, it can be difficult to get them on the phone or by email when you need them.

-Lack of oversight. A freelancer may not always follow your brand guidelines or best practices.

The Pros of Working with an Agency:

-Project management. An agency will assign a project manager who will oversee the work and make sure it meets your expectations.

-Creative resources. An agency has a team of designers, writers, and other creative professionals who can work on your project.

-Accountability. An agency is accountable for the quality of its work and will usually stand behind its results.

The Cons of Working with an Agency:

-Cost. Agencies can be more expensive than freelancers, especially if you need a team of specialists.

-Lack of flexibility. An agency may not be able to start or stop work on your project at short notice.

-Red tape. There can be a lot of bureaucracy and paperwork involved in working with an agency.

The Pros of Hiring Full-Time:

-Dedicated resources. A full-time employee is dedicated to working on your project and is available during normal business hours.

-In-house expertise. A full-time employee can be a valuable resource for advice and knowledge about your industry.

-Brand consistency. A full-time employee is likely to be familiar with your brand and understand how to implement your marketing strategy.

The Cons of Hiring Full-Time:

-Cost. Full-time employees can be expensive, especially if you need specialized skills or experience.

-Risk. Hiring a full-time employee is a big commitment, and there’s always the risk that it won’t work out.

-Training. A full-time employee may need training on your company culture or specific marketing tools and techniques.

So, which one is right for you?

It depends on your needs and budget. If you’re looking for flexibility and cost-effectiveness, a freelancer may be the best option. If you need project management and creative resources, an agency might be a better fit. And if you want someone who can be a long-term member of your team and has in-house expertise, hiring full-time is the way to go.

We hope this helps you make the best decision for your business!

-The FunnelMarketr Team.

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