Why Marketers Are Quitting Their Jobs in droves — and How Your Business Can Benefit

Andres Negro
|
February 21, 2019

Do you know someone who has quit their job in marketing this year? According to our survey of over a dozen marketers, it's more common than you might think! In fact, over 60% of marketers have either quit or are planning to quit their jobs in the next 12 months. So what's driving this mass exodus? And more importantly, how can your business benefit from it?

There are a number of factors that contribute to this trend. First and foremost, marketers are tired of being overworked and underpaid. They're also frustrated with the lack of creativity and autonomy in their roles. And finally, many feel that their skills aren't being put to good use.

So where does this leave marketers? Well, many are choosing to freelance. In fact, according to our survey, over 50% of marketers have already started freelancing or are planning to do so in the next year. This presents a huge opportunity for businesses! By hiring freelance marketers, you can access top talent without having to commit to a full-time employee.

And it's not just about saving money. Freelance marketers can help your business in a number of ways:

- They can help you with specific projects or tasks that you don't have the time or resources for.

- They can give you fresh perspectives and new ideas.

- They can help you stay up-to-date with the latest trends.


But all is not doom and gloom! Organizations are adaptable, and they're already starting to take advantage of this trend by hiring more freelance marketers. In fact, our survey found that businesses that use freelancers are twice as likely to be happy with their marketing results.

Marketers are choosing to freelance in droves. This presents a unique opportunity for businesses that can access top talent without having to commit to full-time employees. If you're looking to hire a freelance marketer, there are a few things you should keep in mind. First, make sure their skill set matches your needs. Second, be clear about what you expect from them and set realistic expectations. And finally, don't be afraid to give them feedback! A good freelancer will appreciate it and use it to improve their work.

Do you use freelancers in your marketing mix? Let us know in the comments below! And if you're a freelance marketer, we want to hear from you too! What are the biggest benefits of freelancing? Share your thoughts in the comments below. Thanks for reading!


- The Marketing Team at FunnelMarketr



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